The story of the monk and the mountain
JYou might have expected to encounter a monk on a mountain—the kind who meditates peacefully and takes life as it comes.
Not quite ;-)
Monk & Mountain is the agency founded by André Bisschop ('monk') and Robbert van den Heuvel ('mountain'). They are two friends who have worked together for years, dedicating themselves wholeheartedly to their clients. They are always striving for better communication and superior results. Always in motion—and passionate about football, baseball, and music.
A few years ago, Robbert sold his company, 'Heuvel Marketing,' freeing him up to pursue something new. André had already been working as a freelancer for some time, following a career in sports journalism and stints as a creative director at various communication agencies. During an annual brainstorming session, they came up with the idea of launching Monk & Mountain to help companies (re)discover their DNA—their genetic code—so they can shine again, in a way that is uniquely theirs.
Over the years, Robbert and André have developed a proven concept for uncovering a company's DNA. The brand stories that emerge from this process often have a profound impact on entrepreneurs. Some are moved to tears, suddenly realizing just how special they are (or can be), and understanding exactly why clients and employees choose them—or why they don't.
M&M’s DNA method is based on psychological research, journalistic inquiry, and a framework of 26 archetypes that they have spent years refining. Unraveling a company's DNA is a delicate process; through incisive questions and an open-minded approach, we bring hidden patterns and deep-seated drivers to light. We cover it all: heritage, culture, perceptions, beliefs, communication, processes, and objectives.
We love delving into what makes people tick—and that’s what sets us apart. People are at the heart of every project we undertake. We believe in their potential, which is why we champion the "Human Revolution." We don’t view people (solely) as a means to generate profit or gain status; we see them as the beating heart of an organization. Companies that put their employees first perform significantly better.
Curious about our vision?
